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Latest posts
Last updated about 9 hours ago
Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?
about 9 hours ago
Last week, Digiday asked the question, “Is there any point in breaking...
After the €150 million fine, Apple’s ATT faces its hardest questions yet
about 9 hours ago
In a ruling that could rattle the scaffolding of digital advertising, France’s...
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
about 9 hours ago
January’s TikTok outage has served as a wake-up call for brands, reinforcing...
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
about 9 hours ago
Is there such a thing as over-preparing? It certainly feels that way...
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift
about 9 hours ago
Forget the standard job posting, Monks is auditioning its next AI leaders...
WPP ups the data-driven arms race with the purchase of InfoSum
about 18 hours ago
WPP surprised the marketing and media worlds today with the least-surprising news...
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
1 day ago
Brands that are closely tied to public figures are tricky. If a...
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
1 day ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
1 day ago
This week’s Media Briefing looks at why publishers are disappointed by Apple...
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
1 day ago
Advertisers are looking again at the use of probabilistic data for audience...
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
1 day ago
Marketers’ calls for more granular insights from retail media networks have reached...
How publishers drive meaningful performance with vendor partnerships
2 days ago
Nick Rees, associate director of customer success, publishers, Wunderkind In the modern...