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Latest posts

Last updated about 22 hours ago

News publishers may be flocking to Bluesky, but many aren’t leaving X

about 22 hours ago

Recent headlines may lead one to think that X is dead.  Last...

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

about 22 hours ago

As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage...

Is an altruistic holding company too good to believe? Know Co. begs to differ

about 22 hours ago

It might be an oversimplification to say Canadians are just nice people...

Buying with bots: AI search raises the bar for tailored shopping and transparency

about 22 hours ago

With AI platforms like Perplexity adding new ways to shop with generative...

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

about 22 hours ago

The Las Vegas Grand Prix might only be in its second year...

How creative execution is boosting campaign performance

1 day ago

Steve Nash, director, product, ad products and tools, GumGum Digital advertising now...

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

2 days ago

As gaming companies look to beef up their advertising businesses, they have...

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland

2 days ago

In its most recent earnings call, The Trade Desk declared 2024 a...

Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo

2 days ago

This week’s Media Briefing looks at how publishers in the U.S. and...

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

2 days ago

The Trade Desk is indeed building a CTV operating system. So much...

Brands are reinventing performance marketing for a flattened funnel

2 days ago

Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of...